Want to become a HIGHLY EFFECTIVE Sales Engineer?

The Six Habits of Highly Effective Sales Engineers - NEW ONLINE COURSE

Learn the must-have skills necessary to succeed in Technical Presales.

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Why DemoDoctor?

Our training provides a framework for how to consistently deliver winning sales demonstrations.  It begins by truly understanding what it means to be a sales engineer - which is to say - that first and foremost, WE ARE IN SALES.  We present and demonstrate technologies to solve business problems.

All The Tools You Need To Succeed

1. Secrets of earning the Respect and Trust of your Sales Counterparts
2. Techniques of how to Discover the Unfiltered Truth from Prospects
3. Tricks and hacks to save Hours if not Days Preparing for Demos
4. Foolproof Method for eliminating Avoidable Mistakes in front of the Customer
5. Must-Do Best Practices for Getting the Technical Win (and Mistakes to Avoid)
6. The ONE Thing that MUST Happen After Every Demo
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Included in this course:


  • Understanding the differences between Sales and SEs
  • Common Mistakes and How to Avoid Them
  • What Technical Presales is NOT
  • How to Execute Flawless Technical Discovery in 30 Minutes
  • The "Magic Trick" Principle
  • The Golden Rule of Selling Technology
  • The Newspaper Principle
  • The Minimum Viable Demo
  • The 'So What' Principle
  • When to Deliver the Home Run Moments and How
  • Click Every Click and The "Check Down" System
  • The Qualified YES and The Power of Saying NO
  • How to Seek Feedback and Deliver the "Mini-Close" 
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"We’ve been to dozens of ‘technique training’, but this is the first time that it has all been "put together" for me as a Sales Engineer into one program. "

– Senior Solution Architect, Red Hat

"The training was fantastic. I absolutely wish someone had delivered this to me at age 24 when I started in this industry. "

- Director, Sales Engineering, Oracle


Not Ready Yet?

Or not sure if this course is for you? Watch our FREE WORKSHOP to learn more about our training and methodology.

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