Sales Engineer Mastery Online Course

3rd Edition

Based on the Amazon Best Seller

The Six Habits of Highly Effective Sales Engineers

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New Material created in 2022

We hear it all the time...

"I'm so frustrated with my sales counterparts..."

"I work crazy long hours preparing for demos..."

"I find myself called into customer meetings, last minute, unprepared..."

New Flash:  We have more control over these things than we realize.  We need a proven system that works.

  • Better manage your relationship with sales
  • Learn how to dig into customer requirements
  • Work shorter hours and produce better results
  • NEVER walk into a meeting feeling unprepared

It is possible to do ALL of these things and earn a better income as a result.  

We'll show you how.

By the end of this online program you'll have:

✔️ The tools to collaborate & negotiate better with your sales counterparts

✔️ The secrets to mastering the art and science of technical discovery

✔️ The discipline to make better use of your time and become MORE productive

✔️ A repeatable, predictable recipe for giving brilliant demos EVERY time 

✔️ The respect of colleagues and peers & admiration of customers

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Hey there!  Chris here.

Creator of DemoDoctor and author of the Six Habits of Highly Effective Sales Engineers.

I think the sales engineer role is one of the most satisfying professions in all of business.  It can also be one of the most demanding.  Especially if you haven't learned the skills, techniques and best practices that successful, well-paid SEs practice naturally.  In many cases, we have more control over our success than we realize.  But at times, we can be our own worst enemy.  We focus on the wrong things.  Make incorrect assumptions.  Fail to learn and follow some easy to develop best practices. 

I'm here to help.  I've developed a proven methodology that follows a six-step approach to improving sales team dynamics, increasing the receptivity of our prospects and customers, streamlining the sales process, and producing better sales results consistently.

This online program will get you on the path to Technical Presales Success.

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Here's what's waiting for you inside The Sales Engineer Mastery Course:

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Module 1: Partner

In this section we address the common challenges faced when working with sales counterparts.  By the end you'll be equipped with specific techniques you can follow to proactively improve these relationships and elevate your personal brand.

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Module 2: Probe

In this section we dive deep into the importance of technical discovery and skills necessary to execute an effective discovery call.  Learn how to get to the heart of what your customers are looking for and impress your sales counterparts along the way.

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Module 3: Prepare

In this section we unveil the secrets of preparing for customer meetings with both effectiveness and efficiency in mind.  Oft times we unknowingly to rob ourselves of valuable time, focusing on the wrong things when preparing demos.  Reclaim countless hours with these tips and techniques.

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Module 4: Practice

The simplest habit in principle but the most difficult in practice is to budget time to practice before a customer meeting.  Discover the ONE THING we don't want in front of a customer, how to mitigate the risk, and how to handle it when it happens.   

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Module 5: Perform

In spite of how strong the relationship with our sales counterparts may or may not be.  After all the discovery, preparation and practice before a demo is done.  At some point, the spotlight shines on us.  And in that moment, we need to be able to rise to the occasion.  This section covers all the tips, techniques and best practices that make a customer demonstration a WINNING performance.

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Module 6: Perfect

The principle behind this segment is the pursuit of mastery.  In this section we explore the lessons that can be learned from any and every customer engagement - win, lose or no decision - and equip you with a method for constantly and consistently improving the demo and your craft.


Why The Six Habits? Will it work for me?

Good question.  If you answer yes to any of these questions, then the answer is yes!

✔️ Do you get frustrated with your sales counterparts?   Learn proven techniques to elevate your value and reputation.

✔️ Do you work longer hours than you think you should?  Learn how to be more productive in less time.

✔️ Would you like to maximize your income?  The techniques you will learn are designed to help you close more deals.

OK. I'm convinced! Let's Do This!


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