From Technical Expert to Tech Sales Superstar
We believe that the role of SALES ENGINEER is the most unique role in the software sales industry. Sales engineers - sometimes referred to as solution architects, application engineers, sales consultants, etc - are required to be highly knowledgeable in their particular field or domain AND effective presenting to and engaging with prospects and customers. The sales demonstrations they deliver are usually critical to the success of a sales engagement. And yet virtually all of the sales material available in the crowded sales training market is aimed at sellers - NOT sales engineers. From our vantage point, it is an under-served (and often under-appreciated) segment in the market.
To that end, we at DemoDoctor have created a series of training classes, workshops, seminars and online programs specifically designed for sales engineers. Success in this role is both and art and a science. And we have brought both together in our series of programs and offerings. The basis of our programs is the 'THE SIX HABITS OF HIGHLY EFFECTIVE SALES ENGINEERS", authored by our founder, Chris White. The six habits provide the foundation for what all sales engineers need to do before, during and after a sales demonstration or presentation, to (as Chris puts it) "achieve the technical win" - which is ultimately the objective of sales engineering.
Whether you are new to sales engineering, considering the role or a seasoned veteran, our programs will give you specific, actionable techniques that will elevate your game to the highest level. Close more deals, have more free time and become a ROCK STAR sales engineer.
"The seminar was fantastic. I absolutely wish someone had delivered this to me at age 24 when I started in this industry. "
- Director, Sales Engineering, Oracle
"We’ve been to dozens of ‘technique training’, i.e. Story Telling, Sales Training, etc. but this is the first time that it has all been "put together" for me as a Sales Engineer into one program. "
– Senior Solution Architect, Red Hat
Of course our training provides a framework for delivering winning sales demonstrations. But our training goes beyond that. Our programs start by digging into what it truly means to be a sales engineer - understanding the role and the objective, which we refer to as 'achieving the technical win'. We provide specific guidelines on how to properly prepare for customer meetings, with both efficiency and effectiveness. Then we spend the majority of our time focusing on Sales skills. Engaging with Customers. Reading the room. Answering questions effectively. Everything necessary to get the Technical Win!Try Our Training for FREE
20+ Techniques to Make You More Productive (and Energized) in 5 Days.
On-site, instructor led courses
Team and one-on-one coaching
Train the Trainer