Building the Next Generation of Highly Effective Sales Engineers
Jumpstart Your Career - Build your Personal Brand - Become the Go-To Expert
Welcome to DemoDoctor
DemoDoctor was created by Chris White, author of The Six Habits of Highly Effective Sales Engineers, to offer foundational training to those individuals who are new to the profession and professional development opportunities to more seasoned professionals looking for ways to elevate their skills and produce better results.
We also offer team training and group discounts for sales and presales leaders looking to offer training solutions for their teams. Whether you are looking to supplement onboarding programs or offer your team new opportunities for professional development, we're here to help.
Why DemoDoctor?
In spite of our name, our training goes beyond what it takes to deliver compelling, engaging, relevant sales demonstrations - although that's certainly a big part of it. Our training is based on the Six Habits framework that our founder Chris White wrote about in his book. What are those Six Habits and what are the challenges we seek to address?
- Building a partnership with sales based on trust, mutual respect, and effective communication
- Learning the art and science of effective discovery - what questions to ask, how to ask them
- Preparing for meetings with efficiency and effectiveness - balancing productivity and precision
- Practicing our delivery - eliminating avoidable mistakes and handling problems with grace
- Delivering relevant, compelling, engaging demos that build trust and win the deal
- Developing the habit of continuous improvement - always building upon success and failure
If you are new to the profession or considering a career change, our program will catapult your career. If you have been in the profession for a while, but not seeing the results you expected, our training will revitalize your career. If you are a leader looking to elevate your team, look no further.


I'm NEW to THIS!
Where do I begin...
If you're new to this role and you've not read the book, we suggest you begin there. It is the PERFECT introduction.

What we Believe and Our Commitment to You...
We believe that the Presales Profession - the role of Sales Engineer - is the best job in technology! We also believe that there is a fundamental set of habits, techniques, and best practices - that when learned, applied, and followed - produce reliable, repeatable, predictable results. And we believe that anyone with the right mindset, commitment, and drive can learn them and succeed.
Our commitment to you is simple. We are determined to help you succeed. We have worked hard to assemble training that is relevant, tangible, and actionable. Our goal is to make our programs consumable, enjoyable, and - most importantly - impactful.








Want to become a HIGHLY EFFECTIVE Sales Engineer?
Get a FREE chapter of my #1 Best Selling book that companies like Salesforce and SAP are using to train their new hires!

Purchase the Book
Get the Amazon #1 Best Seller and Critically Acclaimed Six Habits of Highly Effective Sales Engineers on Amazon.

Catch Chris LIVE on LinkedIn
The LinkedIn LIVE program for Presales Professionals & Leaders - Unscripted, Unrehearsed, and UNPREDICTABLE!

Sample Free Training
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